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What is LinkDrip and how can it help you track the performance of your affiliate links?
LinkDrip is a link shortening service that allows you to create shortened, branded links and analyze their performance. It's a great tool for managing and tracking your links. It’s a better alternative to Cutly and Bitly, and here's why!
First off, we have their Advanced analytics, which gives you an overview of your links' performance. Such as the number of clicks your links have received, and the number of page visits.
LinkDrip then takes things a step further by showing the platforms where those clicks are coming from, giving you the opportunity to come up with a new game plan to promoting your links or double down on the platform that’s driving the most traffic. That’s what I do.
But the even cooler thing about LinkDrip is that they give you an overview of the countries your link clickers (traffic) are coming from, which can open you up to how far your content is actually being pushed.
Now here’s the crazy part, you can also track the device and Browser people use to click on your links, and I know what you are thinking: “how can this help me?” Well, think of it this way, you now know that most of your audience or traffic comes from 1st world countries with the whole country overview thing, but that doesn’t really tell you much about your traffic. Yes, they come from 1st world countries but what class are they from, middle or lower?
Exactly my point so you knowing the devices your audience uses can tell you a lot about them. For example, if your audience is, let’s say, 60% iOS users, you know that they are somewhere between middle and upper class poor (not sure that’s even a word), which can tell you a lot like “oh, that’s why I’m getting so many sales, it’s because my audience can afford my pricing.”
Call-to-Action overlays
LinkDrip lets you create a custom Call-To-Action which will overlay the site you are redirecting to. This feature is only useful to those who have landing pages (or a website).
I don’t use this feature at all nor do I see it being useful to anyone in the affiliate space.
Inbuilt-retargeting
If you have money to spend on ads then this feature right here will help you big time. Now LinkDrip has this thing called "Linkedin Pixels" which you can find in the settings. It works similarly to Facebook Pixels, but at a global scale.
If you don’t know what Facebook Pixels are, well, it’s a way website owners can retarget whomever visits their website whether it’s for 30 seconds or 5 seconds.
The website owner can retarget them through their meta ads, and well with LinkDrip Pixels, you are not only limited to meta ads but can target your website visitors across all advertising platforms.